| "With such a compelling and visually appealing human-interest story, one that showcases kids. Operation PaintFest successfully attracted significant media coverage. To date, stories about these events have appeared in 26 local markets; media impressions total some 25 million.
As important as media coverage is in the world of PR, equally positive results took the form of strengthened relationships between children's hospitals and local Pfizer sales force members, as well as the elevated profile Pfizer has enjoyed in the field of children's health."
Published Case Study
Communiqué
Volume 3
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